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Keywords: National culture
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Journal Articles
International Journal of Retail & Distribution Management (2006) 34 (8): 645–657.
Published: 01 August 2006
..., this is the first study analyzing the complete international entry sequences, i.e. both the initial and subsequent entries of retailers in Western Europe, from a national cultural perspective. © Emerald Group Publishing Limited 2006 International business National culture Retailing Within...
