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Keywords: Need for touch (NFT)
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 55–75.
Published: 29 June 2021
...Lili Zheng; Faouzi Bensebaa Purpose With the growth of online shopping, during which consumers are not able to touch products, there is much for researchers and marketers to learn about the underlying role of the need for touch (NFT) in driving online shopping decisions. Consumers' emotional state...
