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Keywords: Network size
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Journal Articles
Primary product network size on complementary product sales: Moderating effects of customer characteristics
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International Journal of Retail & Distribution Management (2011) 39 (11): 851–866.
Published: 11 October 2011
...Enping (Shirley) Mai; Jun Yang; Haozhe Chen Purpose The purpose of this paper is to examine the relationship between primary product network size and the sales of complementary products, and to suggest customer characteristics moderating this relationship. Design/methodology/approach A panel...
