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Keywords: Networked experience
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (7): 690–704.
Published: 31 July 2018
... that the shopping experience is no longer limited to the physical point of sale. This means that retailers should be able to provide a shopping experience that is natively networked. Originality/value The authors identify the emerging “networked experience” of shopping, which derives from the consumers...
