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Keywords: New product acceptance
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Journal Articles
The influence of retailers’ family firm image on new product acceptance: An empirical investigation in the German FMCG market
Available to Purchase
International Journal of Retail & Distribution Management (2015) 43 (12): 1126–1143.
Published: 14 December 2015
...Susanne Beck; Peter Kenning Purpose – The long-term survival of companies depends strongly on successful new product introductions. However, insufficient customer new product acceptance (NPA) often leads to high failure rates for manufacturers. Retailers, as intermediaries between the company...
Journal Articles
Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (3): 189–200.
Published: 19 April 2013
...Sivakumar Alur; Jan P.L. Schoormans Purpose Retailers' new product acceptance in base of pyramid (BoP) markets is crucial to marketers in this segment. This paper seeks to develop propositions for research on factors that affect retailers in new product introduction. The propositions also aim...
