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Keywords: Non-purchase
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (8): 752–774.
Published: 10 August 2015
... confusion Non-purchase Today’s consumers act in a highly complex environment with a magnitude of choices for products and product variations, as well as for brands, stores, and shopping channels. In coping with this complexity, consumers are confined by their cognitive and affective skills. Given...
