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Keywords: Non-purchase
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (8): 752–774.
Published: 10 August 2015
... Consumer confusion Non-purchase One factor that may have an influence on consumer confusion is trust. (For a brief overview of the role of trust in food retailing, please refer to Kenning, 2008 .) Trust is typically described as the expectation of a person or group that the word or promise...

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