... influencing consumers' purchase intentions for second-hand clothing by comparing the explanatory and predictive power of five theoretical models: the theory of planned behaviour, the extended theory of planned behaviour, the norm activation theory, the theory of consumption values and perceived risk theory...

... applications of norm activation theory in retailing. Furthermore, this research is the first to extend the theory by examining psychological factors that may regulate socially irresponsible behaviour. The research demonstrates the significant role of anxiety and attachment in facilitating the impact...