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Keywords: Numeracy
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Journal Articles
A descriptive analysis of consumer’s price promotion literacy skills
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (12): 1223–1244.
Published: 12 December 2016
... amount); second, to identify which consumer groups (in terms of demographic characteristics) find price promotion comprehension particularly challenging. Design/methodology/approach An online questionnaire with 14 measures (four literacy, ten numeracy) was administered in the study. Data from 607...
