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Keywords: OC
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 1095–1128.
Published: 22 March 2022
...Ebba Eriksson; Andreas Norrman; Joakim Kembro Purpose Omnichannel (OC) logistics is undergoing a significant transformation in grocery retail. To shed light on this important but underresearched phenomenon, this study aims to investigate how grocery retailers transform and why some are more...
