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Keywords: Off-price retailers
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Journal Articles
International Journal of Retail & Distribution Management (2014) 42 (10): 902–928.
Published: 07 October 2014
...Ronald L. Hess Jr; Lawrence Ring Purpose – The purpose of this paper is to better understand the unique competitive positioning characteristics of off-price retailers and how they compare to other types of retailers. The authors compare off-price and upscale off-price retailers with four major...
