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Keywords: Olive oil
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Journal Articles
International Journal of Retail & Distribution Management (2007) 35 (5): 342–362.
Published: 01 May 2007
...N.F. Matsatsinis; E. Grigoroudis; A.P. Samaras Purpose This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product...
