...Rakesh Belwal; Shweta Belwal; Zoe Morgan; Latifa Hamood Al Badi Purpose Consumer shopping motivations are evolving in tandem with shifts in products, services and the retail landscape. This paper primarily aims to explore what drives shopping behavior among consumers in Oman. Additionally...

...Rakesh Belwal; Shweta Belwal A detailed review of literature was conducted initially to identify the attributes affecting store image and choice of hypermarkets in Oman and a questionnaire was developed later using the key attributes, vetted by a panel of professionals and consumers. Data...

...Rakesh Belwal; Shweta Belwal Purpose – Hypermarkets have emerged as an important retail format in many parts of the world. The purpose of this paper is to explore consumer behaviour towards store preferences, particularly hypermarkets, in Oman. Design/methodology/approach – Following...