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Keywords: Omnichannel adoption
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (13): 200–218.
Published: 12 November 2025
.... Originality/value To evaluate the effects of channel integration, we examine its influence on performance across multiple dimensions (short-term, long-term and comparative), extending prior research that has predominantly emphasized short-term performance metrics. Omnichannel adoption Organizational...

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