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Journal Articles
Multichannel retailers' prominent attribute and product positioning strategies
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (10): 1205–1220.
Published: 22 March 2022
... 22 02 2022 22 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Prominent attributes Product positioning Multi-channel retailer Online and offline Game theory More and more consumers prefer to shop online, but consumers...
Includes: Supplementary data
