Keywords: Online atmospherics
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 990–1008.
Published: 07 October 2025
...J. Suraj; Linda D. Hollebeek; Ajay Joseph; M.A. Akhil; Ajimon George; Neda Letukytė Purpose This study investigates how social commerce interactivity can divert attention from retailer content and how online atmospherics (warm vs. cool color, fast vs. slow music) mitigate these effects via flow...

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