Keywords: Online impulse behaviour
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (10): 1281–1301.
Published: 17 May 2022
...Harish Kumar; Ritu Srivastava Purpose This study aims to examine the role of augmented reality (AR) in online impulse behaviour for highbody-involvement products. This study further explores whether flow and spatial presence mediate the link between AR and online impulse behaviour. Design...

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