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Keywords: Online interactions
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (6): 585–600.
Published: 31 March 2026
... of the scale. Findings The results establish the OLSI scale as a multidimensional construct encompassing six key dimensions: online discussion engagement, streamer-viewer interactions, preference for online social interactions, communication effectiveness for streamers, online interaction propensity...

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