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Keywords: Online retail sales events
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Journal Articles
International Journal of Retail & Distribution Management 1–14.
Published: 06 October 2026
...Hafiz Muhammad Usama Javed; Saqib Ali; Hasan Zahid; Ahmad M.A. Zamil; Nadeem Khalid Purpose This study aims at identifying the major drivers influencing the consumers' continuance participation intention (CPI) in online retail sales events (ORSE). It focuses on the associations of ritualistic...
