Keywords: Online retailer
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Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (12): 1277–1299.
Published: 11 July 2020
... Anchored on social trust theory, social identity theory and signalling theory, this study investigates the process of how consumers respond to online retailers' corporate social responsibility (CSR). Following the hypo-deductive research design, a unique model was developed to link online retailers...

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