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Keywords: Online shopping experiences
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (10): 742–758.
Published: 06 September 2011
...Iryna Pentina; Aliaksandr Amialchuk; David George Taylor Purpose The purpose of this paper is to empirically identify categories of online shopping experiences and web site functions facilitating these experiences, and to test the effect of those experiences on browser satisfaction, conversion...
