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Keywords: Online trust
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Journal Articles
International Journal of Retail & Distribution Management (2016) 44 (7): 713–730.
Published: 11 July 2016
...). A structural equation modelling (CB-SEM approach) was used to analyse the data. Findings – The results found e-tailer awareness, e-tailer associations, and e-tailer perceived quality as antecedents of trust in online shopping. The results also showed online trust positively influences the behavioural...
