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Keywords: Online video game industry
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Journal Articles
Primary product network size on complementary product sales: Moderating effects of customer characteristics
Available to Purchase
International Journal of Retail & Distribution Management (2011) 39 (11): 851–866.
Published: 11 October 2011
... dataset in the online video game industry was used to verify the proposed theoretical framework. Two‐level hierarchical linear modeling is used to test several hypotheses. Findings The authors' analysis results suggest there is a positive relationship between the primary product network size...
