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Keywords: Opaque store exterior design
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (13): 77–94.
Published: 14 March 2022
... Virtual reality Virtual store Store environment Product quality Opaque store exterior design Store prestige Presently, consumers increasingly “go” shopping online. Since the rise of online shopping, fewer consumers visit physical stores to make purchases. Numerous retailers and brands...
