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Keywords: Optimum stimulation level
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (1): 6–20.
Published: 27 January 2012
...Liz C. Wang; Lu‐Hsin Chang; Scott Wysong Purpose A person's optimum stimulation level (OSL) reflects one's desired level of environmental stimulation and predisposition to act in the presence of environments. The purpose of this paper is to propose a comprehensive model, which illustrates...
