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Keywords: Organizational omnichannel capabilities
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (13): 200–218.
Published: 12 November 2025
.... Organizational omnichannel capabilities weaken the negative impact of internal obstacles on the level of channel integration We have collected data from companies with two established channels (offline and online for the same products), deploying a random sampling method. The sampling frame covered...

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