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Keywords: Overpackaging
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (4-5): 329–349.
Published: 11 May 2015
...Dr Anne Wiese, Associate Professor Stephan Zielke and Professor Waldemar Toporowski; Elisa Monnot; Béatrice Parguel; Fanny Reniou Purpose – Eliminating overpackaging is a central question in sustainable development, and poses a dilemma for retailers. Since packaging is a differentiation tool...

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