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Keywords: PCO
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Journal Articles
Organizational form and efficiency of franchise chains
Available to Purchase
International Journal of Retail & Distribution Management (2014) 42 (7): 671–684.
Published: 08 July 2014
... and determining the optimal percentage of company-owned outlets (PCO) of each franchise chain. Findings – First, results showed that the PCO has a positive impact on franchise chain efficiency; even if other chain characteristics have a larger impact. Second, the optimization of the PCO allows...
