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Keywords: Package size
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (7): 749–762.
Published: 06 May 2020
...Miyuri Shirai Purpose Empirical research on the influence of package size on consumers' quality perception has been scarce. Yan et al. (2014), an initial study focusing on this topic, showed that a small package generates higher perceived quality than a large package of the same brand...
