...Nathalie Silva; Fredrik Nilsson Purpose The purpose of this research is to examine the role of logistics and packaging in home-delivery of food and groceries and identify opportunities for sustainable packaging logistics innovations that can enable competitive advantages for retail actors...

...Sanna Sekki; Hannele Kauppinen-Räisänen; Eliisa Kylkilahti; Minna Autio Purpose Research has largely disregarded consumer–packaging interaction in contexts other than retail. Focusing on the powerful cue of colour and consumers’ pleas for sustainability and drawing on the customer journey...

... calculation of the brand equity of each studied store brand. Results will enable large retailers to develop effective campaigns focussing on perceived quality and more specifically by designing packaging that are suitable for the positioning of their brands – a simple packaging for organic brands...

...Dr Anne Wiese, Associate Professor Stephan Zielke and Professor Waldemar Toporowski; Elisa Monnot; Béatrice Parguel; Fanny Reniou Purpose – Eliminating overpackaging is a central question in sustainable development, and poses a dilemma for retailers. Since packaging is a differentiation tool...

...Fredrik Nilsson; Magnus Fagerlund; Jonas Körner Purpose The purpose of this paper is to provide insights into, and guidance on, how to balance packaging standardisation and adaptation strategies in different markets in the fast moving consumer electronic goods (FMCEG) industry. Design...

...Daniel Hellström; Fredrik Nilsson Purpose The purpose of this paper is to identify and describe the strategic potential of logistics‐driven packaging innovation in retail supply chains, and suggest propositions for further research and development, providing practitioners with a better basis...

...Andrea Insch; Magdalena Florek Purpose The purpose of this paper is to investigate the prevalence and types of country associations on product labels and packages across a range of grocery product categories. Design/methodology/approach An audit of New Zealand and Australian country...

...L.E. Wells; H. Farley; G.A. Armstrong Purpose This paper seeks to investigate the importance of packaging design for a UK premium own‐label food brand, by developing an understanding of how consumers evaluate own‐label packaging, providing an insight into their shopping behaviour regarding premium...

...H.S. Noorani; M.B. Kodandarama Setty Purpose The paper attempts to provide a structured process for consumer packaged goods (CPG) companies which wish to implement sales portals in their organizations. Design/methodology/approach The approach to the framework is largely derived from...