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Keywords: Pakistan
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (2): 168–182.
Published: 22 December 2023
... responses from mall shoppers. The authors received 426 valid responses from mall shoppers in Pakistan's three metropolitan cities (i.e. Karachi, Lahore and Islamabad). To test the hypotheses, partial least squares structural equation modelling (PLS-SEM) was used. Findings Findings reveal that FNR, SYR...
Journal Articles
International Journal of Retail & Distribution Management (2010) 38 (5): 341–359.
Published: 27 April 2010
...Asad Aman; Gillian Hopkinson Purpose The purpose of this paper is to consider the impact of the entry of international wholesalers upon existing fast moving consumer goods (FMCG) channel structures and the relationships between channel members in Pakistan. Design/methodology/approach The paper...
