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Keywords: Parfois
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Journal Articles
Internationalisation through franchising: the Parfois case study
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (5): 380–395.
Published: 19 April 2013
... as a case study the internationalisation process of Parfois, a specialised retail brand based in northern Portugal, and operating in the fashion accessories business. Design/methodology/approach A case study approach was adopted based on information collected from various sources, including...
