.... Because the commodity trap has not so far been commonly referred to as the source of the problem, the efforts of firms to decommoditize have seldom been described. The purpose of this paper is to describe and interpret one type of successful reaction to this problem: the exclusive partnership made...

... centre and the attraction of new tenants. The Castle Vale story demonstrates how obstacles can be overcome through the application of effective organisation, consultation, partnerships and marketing principles, and the importance of creating (or re‐creating) a positive image for an area (and its...

... the perceptions of retailing as a destination career. Reports on the work of various bodies such as BIR, CORTCO and CRU in fostering the partnership between industry and educational providers in order to raise the image of retailing as a graduate career. Also provides recommendations on how to raise the profile...