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Keywords: Perceived chatbot risk
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (13): 121–135.
Published: 01 October 2024
... the chatbot. Both perceived chatbot anthropomorphism and perceived chatbot intelligence positively and significantly affect shoppers’ experiential value while perceived chatbot risk yields a significantly negative effect. Social implications By using conversational artificial intelligence chatbots...
