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Keywords: Perceived ease of use
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (5): 485–500.
Published: 14 April 2020
...Kaushik Mukerjee Purpose The purpose of this research is to study the influence of self-service technologies (SST) on cross-buying and word-of-mouth. This study tests the direct impact of perceived usefulness and perceived ease of use on cross-buying and word-of-mouth. Further, this study also...
