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Keywords: Perceived ecological importance
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Journal Articles
Consumer responses to online fashion renting: exploring the role of cultural differences
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (2): 187–203.
Published: 03 November 2020
... attitudes were positively impacted by perceived compatibility and perceived ecological importance. The moderating effect of national difference was also examined. Specifically, the positive effect of perceived compatibility on online fashion renting attitudes was stronger in US consumers than in Chinese...
