... Groundedness Marketing communication cues Perceived price fairness With the ever-increasing marketplace homogenization, authenticity has become central to consumption. Marketplace evidence confirms that consumers actively seek “Authenticity,” which encapsulates something “true,” “genuine” and “real...

... and objects represent sales promotion (e.g. premiums and price discounts), which naturally results in a forceful response. Sales promotion display Perceived price fairness Perceived product quality Purchase intention Repurchase intention Retail This study employs a descriptive, quantitative...