... priority Perceived quality Product quantities Building upon these attributes, retailers represented by supermarkets provide an effective intermediary platform for both buyers and sellers to complete transactions for agricultural products. Under the scenario of information asymmetry, consumer...

... Licensed re-use rights only The present research aims to analyse the retailer's commitment to sustainable development (RCSD) perceived by the consumers and how it contributes to store equity creation through image, perceived quality and loyalty. A primary research was conducted through...

... prior to purchase is considered a situational variable that affects their attitude and behaviour. This study explores the effects of consumers' NFT and pre-purchase emotional states on their online decision-making behaviour, examining perceived quality, confidence in product judgment and intention...

... and Gerbing (1988) was applied to test the model. Findings Ethical shopping motivation was found to have the most relevant impact on its perceived quality and on its reassurance to a small-sized retailer, as it represented a strategic asset. Although the most appropriate approach would not be focused...

...Miyuri Shirai Purpose Empirical research on the influence of package size on consumers' quality perception has been scarce. Yan et al. (2014), an initial study focusing on this topic, showed that a small package generates higher perceived quality than a large package of the same brand...

... calculation of the brand equity of each studied store brand. Results will enable large retailers to develop effective campaigns focussing on perceived quality and more specifically by designing packaging that are suitable for the positioning of their brands – a simple packaging for organic brands...

..., and size to form consumers' positive perceptions and brand preference. © Emerald Group Publishing Limited 2013 Food products Visual product packaging design Perceived quality Perceived value Brand preference Consumer behaviour Most impulse buying occurs because of product display...