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Keywords: Perceived trust
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (1): 124–145.
Published: 15 September 2022
... with partial least squares structural equation modeling. Findings The outcome of this research provides the antecedents of the online shopping intention of customers after watching AI-based deepfake videos. These antecedents are MR, information manipulation tactics, personalization and perceived trust...
