...) in SmartPLS4. Findings The study identified perceived usefulness, subjective norms, perceived control, faith and customer experience as psychological–experiential determinants of consumer purchase intention in AI-driven e-commerce. Furthermore, AI ease of use and hedonic motivation have significant...

... mediating roles of perceived playfulness, perceived usefulness and self-expansion on consumers' intentions to visit a store. Findings Higher phygitality of the retail environment increases store visit intention through both hedonic and utilitarian routes that foster a sense of personal growth...

...Kaushik Mukerjee Purpose The purpose of this research is to study the influence of self-service technologies (SST) on cross-buying and word-of-mouth. This study tests the direct impact of perceived usefulness and perceived ease of use on cross-buying and word-of-mouth. Further, this study also...

... and the perceived usefulness (PU) of an information system, whereas the role of consumer characteristics on the OGB website-quality-PU relationship remains unclear. The purpose of this paper is to investigate whether consumer characteristics (i.e. gender and utilitarian orientation) moderate the OGB website-quality...