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Keywords: Perceived usefulness
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Journal Articles
Impact of self-service technologies in retail banking on cross-buying and word-of-mouth
Available to Purchase
International Journal of Retail & Distribution Management (2020) 48 (5): 485–500.
Published: 14 April 2020
...Kaushik Mukerjee Purpose The purpose of this research is to study the influence of self-service technologies (SST) on cross-buying and word-of-mouth. This study tests the direct impact of perceived usefulness and perceived ease of use on cross-buying and word-of-mouth. Further, this study also...
Journal Articles
The moderating role of consumer characteristics in the relationship between website quality and perceived usefulness
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (6): 627–639.
Published: 13 June 2016
... and the perceived usefulness (PU) of an information system, whereas the role of consumer characteristics on the OGB website-quality-PU relationship remains unclear. The purpose of this paper is to investigate whether consumer characteristics (i.e. gender and utilitarian orientation) moderate the OGB website-quality...
