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Keywords: Performance analysis
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Journal Articles
Digital technology-empowered omnichannel integration: a review and research agenda
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (4): 407–424.
Published: 14 March 2024
... rights only Digital technology Omnichannel integration Three-stage bibliometric approach Performance analysis Thematic analysis Several digitally innovative firms have emerged since the commercial adoption of the internet and World Wide Web. Large multinational companies such as Google...
