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Keywords: Physical proximity
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (5): 549–564.
Published: 16 May 2024
...Maryam Tofighi; Bianca Grohmann Purpose This research examines the effects of physical proximity (close vs distant) of retailers’ private label brands (PLBs) relative to national brands (NBs) and brand display orientation (horizontal [brands occupy the same shelf] vs vertical [brands occupy...
