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Keywords: Point-of-sale marketing
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (8): 803–824.
Published: 27 May 2020
... for the promotion of sustainable products at the point of sale as well as to theoretically contribute by integrating the literature streams of perceptual research, point-of-sale marketing and construal-level theory. Design/methodology/approach The authors tested their hypotheses in a two-week field experiment...
