... of price. Findings from the study suggest practical directions for strategy formulation as well as guidance in measuring perceptions of price cross‐culturally. Shortly after Poland’s economic transition began, Sjolander (1992) performed a comparative study between Swedish and Polish consumers...

...Patricia Huddleston; Linda K. Good; Leslie Stoel Poland appears to be an attractive consumer market, based on strong demand for consumer products during the past several years. However, this may not be the case for Western marketers, because of the influence of strong feelings of national pride...

... UP Limited 1999 Retail trade Job satisfaction Motivation Russia Poland Promotions were awarded primarily on socio‐political considerations, therefore, workers perceived minimal reward for expending extra effort on the job (Tongren et al., 1995). In fact, in traditional...

...C.D.J. Waters Centrally‐planned economies generally put little emphasis on the retail sector. The communist government in Poland, for example, worked with an “economy of shortages”, where demand for most goods was greater than supply and there was no incentive to develop an efficient distribution...

...Andrzej Werwicki Discusses the changes in the structure of Polish retailing since 1982. Reference is made to the failure of the economic reform programme attempted by the socialist regime in Poland and the importance, since 1989, of the changed political system to the transformation of retailing...

...Barry J. Davies; Ruth A. Schmidt Based on observations made during a field visit to Poland in July/August 1990, the current changes taking place in the Polish retail scene are explored, both by sector and in terms of the marketing mix. The major issues facing potential entrants – domestic, as well...