... generational cohorts and store types from which they can better develop appropriate positioning strategies to satisfy the needs of each segment. Originality/value This study addressed the men’s clothing market, a growing but largely ignored market in the clothing industry and the retail literature...

... and positioning. As the crisis continues there is room for a longitudinal study in the country and for a comparative cross cultural study in the region. Originality/value The paper shows an original approach of analysing how the Hungarian people's purchases of food and household items changed after the break...

..., retailers position their brands with an image with which the targeted customers identify. Market segmentation, targeting and positioning is a fundamental process in modern retail marketing strategy. The key decisions and the steps necessary for successful implementation are examined. © MCB UP Limited...

...Stuart Van Auken; Subhash C. Lonial Multidimensional scaling (MDS) has often been utilised in retail store positioning and repositioning research. However, MDS results constrain store movement to existing perceptual dimensions. This work indicates that an assessment of higher level preference...