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Keywords: Preference learning
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Journal Articles
Cooperative showroom deployment considering consumer one-stop comparison shopping behaviour
Available to Purchase
International Journal of Retail & Distribution Management (2026) 54 (1): 109–125.
Published: 20 November 2025
... and the cooperative showroom on consumer preference learning behaviour are characterized. Several analytical game models have been developed to study whether the online retailer cooperates with a local brick-and-mortar retailer and the brick-and-mortar retailer’s response to cooperation. Findings First...
Includes: Supplementary data
