... re-use rights only This exploratory study aims to examine the prevalent triggers that motivate a premium brand purchase in an online vs offline retail format. A binary logit analysis is used to build a predictive model to assess the likelihood of the premium brand consumer seeking...

... packaging Retailers Premium brands Food product development and innovation continues to be seen as a fundamental strategy for competitive success and survival within a competitive global market (Stewart‐Knox and Mitchell, 2003 ; Bogue, 2001 ; Harmsen, 1994). Despite this acknowledgement, a large...