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Keywords: Premium private label
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (6): 575–589.
Published: 22 April 2020
... (social risk) × 3 (brand type) × 2 (retailer type) between-subjects design (n = 309; UK) experiment employing a Qualtrics online panel in the UK. Findings The study shows that while premium private labels (PPLs) are on par with national brands, discounter's PPLs outperform mainstream...
