Keywords: Premium products
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Journal Articles
International Journal of Retail & Distribution Management (2005) 33 (8): 636–653.
Published: 01 August 2005
... organic PLs have become for German food retailing. Most food retailers have developed their own organic PL. These organic PL products – sold as premium products – can bear pro‐or anti‐competitive effects. On the one hand, the large share of organic PLs can increase buyer power of food retailers. Retailers...

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