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Keywords: Price promotions
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Journal Articles
A descriptive analysis of consumer’s price promotion literacy skills
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (12): 1223–1244.
Published: 12 December 2016
...Pei Jie Tan; Svetlana Bogomolova Purpose The purpose of this paper is twofold: first, to provide a descriptive analysis of consumers’ ability to comprehend and use common price promotion information when they choose to do so (e.g. to find the least expensive price or to understand the savings...
