.... The hypothesis is tested in an experimental survey in which a sample of 477 respondents indicate which payment mode they would most likely use for each of ten products that vary systematically in list prices. Findings The results offer broad support for the hypothesis. They also show that preferences...

...Hyunjoo Oh; Kyoung‐Nan Kwon Purpose The purpose of this paper is to explore how consumers respond to price promotions in stores and on internet channels during a holiday season. Since holiday shopping has long been considered promotion intensive and multichannel shopping is increasing...

...Lan Xia; Kent B. Monroe Purpose Previous research indicates that the goals consumers have when shopping influence their attention to and processing of information they encounter. The purpose of this paper is to study the effects of consumers' pre‐purchase goals on their responses to price...

...Kittichai (Tu) Watchravesringkan; Ruoh‐Nan Yan; Jennifer Yurchisin Purpose In response to the impact of market globalization and concerns over the universality of marketing measures, this study seeks to examine the measurement invariance of consumers' price perception scales cross‐culturally...

...Guillermo D'Andrea; Martin Schleicher; Fernando Lunardini Purpose To understand the role of promotions among other key drivers at determining consumer's overall store price image (OSPI) of grocery stores in Latin America, identifying its relative importance. Design/methodology/approach...

...Leigh Sparks Recent years have seen a plethora of media comments about prices in Britain compared to overseas. This “rip‐off Britain” campaign culminated with the two‐year Competition Commission enquiry into supermarket retailing. International price comparisons, however, are not straightforward...

... workers and students in the USA and Korea were surveyed with questions designed to measure group integration using an individualism/collectivism scale, and price and brand importance using a revised decision making scale cross‐culturally. The findings implied that consumers with individualist/collectivist...